CLIENT:
Tor Books / COS Productions

BOOK / AUTHOR:
ROAR by Cora Carmack

OBJECTIVE:
To write, design, animate and produce a series of social-friendly GIFs and a book trailer that further developed Team Tor Teen’s (say that 3x fast!) publicity campaign of magical gem stones and their human personality traits. This project truly swept me away with its dark beauty and stormy magic…


VIDEO TYPE

Animation, GIFs, social media, dynamic media, book trailer, release week promo

KEY WORDS

Young adult, fantasy, paranormal romance, book promotion, social video design

PERFECT FOR

Authors, publishers, bloggers, booksellers, BookTubers, Bookstagram, influencers
With a book cover that stunning, I had an amazing time developing the various featured storm types – Firestorm, Thunderstorm, Fogstorm, Twister – and adapting each GIF/scene to portray the personality types.

The team sent me a description of how the author envisioned each stone, and the rest was up to the storms! wink

I think my favorite is the haunted, ethereal fogstorm. The author’s personal favorite was the rainy blue thunderstorm.

  • WRITING 10% 10%
  • BRAND DESIGN 15% 15%
  • ANIMATION – ADOBE CC 15% 15%
  • SOCIAL VIDEO PRODUCTION 60% 60%
Fun fact: it stormed every single day I worked on this project. Coincidence? I THINK NOT.

Another cool thing: see that electric outline that chases around the ROAR logo? An animator from the special effects team for STAR WARS: THE FORCE AWAKENS created it, and it’s a FREE After Effects plugin called SABER – yes, that means L I G H T S A B E R *makes all of the sound effects*.

Whether you are an Adobe After Effects professional, hobbyist, or somewhere inbetween, trust me on this: head on over to VideoCopilot.net and spend a few weeks going through their free tutorials. You will laugh, you will learn, you will animate, you will love. Andrew Kramer is a video god among editors. But don’t tell him I said that, because it WILL go to his head!

PS: Every single product I’ve ever purchased there was worth the bucks, too – just sayin’.

ABOUT THIS BOOK

ROAR by Cora Carmack
New York Times
 bestselling author Cora Carmack’s young adult debut: Roar.

In a land ruled and shaped by violent magical storms, power lies with those who control them.

Aurora Pavan comes from one of the oldest Stormling families in existence. Long ago, the ungifted pledged fealty and service to her family in exchange for safe haven, and a kingdom was carved out from the wildlands and sustained by magic capable of repelling the world’s deadliest foes. As the sole heir of Pavan, Aurora’s been groomed to be the perfect queen. She’s intelligent and brave and honorable. But she’s yet to show any trace of the magic she’ll need to protect her people.

To keep her secret and save her crown, Aurora’s mother arranges for her to marry a dark and brooding Stormling prince from another kingdom. At first, the prince seems like the perfect solution to all her problems. He’ll guarantee her spot as the next queen and be the champion her people need to remain safe. But the more secrets Aurora uncovers about him, the more a future with him frightens her. When she dons a disguise and sneaks out of the palace one night to spy on him, she stumbles upon a black market dealing in the very thing she lacks―storm magic. And the people selling it? They’re not Stormlings. They’re storm hunters.

Legend says that her ancestors first gained their magic by facing a storm and stealing part of its essence. And when a handsome young storm hunter reveals he was born without magic, but possesses it now, Aurora realizes there’s a third option for her future besides ruin or marriage.

She might not have magic now, but she can steal it if she’s brave enough.

Challenge a tempest. Survive it. And you become its master.

Exclusive: ‘Roar’ book trailer proves Cora Carmack’s latest is like nothing you’ve read before

The book trailer for Cora Carmack’s eagerly anticipated YA fantasy series starter, Roar has arrived, and if it doesn’t have you begging for more we don’t want to know you.

We have everything you need to get properly excited for the first Stormheart book’s release in just a few short weeks! Read the description, check out the absolutely incredible trailer, and then pick your pre-order link to be sure you get your copy on the big day! KRISTEN KRANZ

Blogger, Hypable.com