Process & Insight
When I chose to liberate myself from the task of “writing copy,” everything became pure magic. I had the luxury of approaching this piece like lyrics or a story, so I did. I consider this project more of a video poem, than an ad or a promo.
- PhotoShop 5%
- Script Writing 25%
- After Effects 70%
Okay, so maybe not STEAL. I am just in awe of the YOUNGER creative team, and how they so effortlessly mix story, video and social media in a way that feels organic. It just kinda sparks my horn. Their season three launch campaign emboldened me to be “Stardust AF.” Because, y’know… if TV Land can be AF AF, why can’t a unicorn?