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# Clever Unicorn

Where Magic Meets Media

## Posts

- [Posts Feed](https://cleverunicorn.com/posts-feed/)
- [🎞️ Trailer for Oprah-Featured Memoir by Caroline Darian](https://cleverunicorn.com/ill-never-call-him-dad-again-trailer/) - When Sourcebooks approached me to create the trailer for I'll Never Call Him Dad Again, they needed more than a compelling visual. The book tells an earth...
- [🐇 A Quiet Discovery Led Me to #1 Bestselling Status](https://cleverunicorn.com/a-quiet-discovery-led-me-to-number-1-bestselling-status/) - I’ve been quietly experimenting with ways of writing that don’t feel exhausting. I wanted something magical. Sustainable. Something that sparked me instead...
- [Book Trailer of the Week: FAIR ROSALINE](https://cleverunicorn.com/fair-rosaline-book-trailer/) - I'm always in the mood for a good, twisty retelling, and FAIR ROSALINE isn't just that, it's an untelling of Romeo & Juliet that will blow your mind. I had...
- [Unlike Elon, A24 Gets X Right](https://cleverunicorn.com/a24-x-movie-review/) - Between the terrible rebranding of Twitter to cults like NXIVM and ConneXions, it seemed like the letter X was doomed. Then came A24 to redeem this cursed...
- [Finding My Fit: Midlife After Fat Activism](https://cleverunicorn.com/finding-my-fit-midlife-after-fat-activism/) - Is there room on the Internet for another personal health and wellness journey? You know what, I think there is! Obesity is destroying more and more lives...
- [A Single Book: My 2024 GoodReads Rebellion](https://cleverunicorn.com/goodreads-rebellion/) - Are you less than a passionate reader if you "only" read one book in 2024? Let's unpack the joys and challenges of reading, #booktok, haul culture, and...
- [Manifesto of a Codependent No More](https://cleverunicorn.com/manifesto-of-a-codependent-no-more/) - I am not here to “fix” you… anymore. I’m not here to deeply search your expression for clues to the mystery of what I need to be today to fulfill your needs...
- [Wolf Moon Magic: A Night of Winter Wonder](https://cleverunicorn.com/wolf-moon-magic-a-night-of-winter-wonder/) - Have you ever found yourself staring at the night sky, under the full moon’s gaze, feeling a primal pull in your soul? The first moon of the year is...
- [The Girl Unf*cked Podcast: Episode 2](https://cleverunicorn.com/the-girl-unfcked-podcast-episode-2/) - My podcast kicked off this art therapy project in 2023 with a declaration: “Hi, I’m Jaye, and I am here to unf*ck myself.” Then… I disappeared.
- [Celebrating Imbolc: When Hope Springs](https://cleverunicorn.com/celebrating-imbolc-when-hope-springs/) - Imbolc is such an underrated gem in the Pagan wheel of the year. Over the years, as I’ve embraced my Eclectic Witchery and cultivated my practice, Imbolc has...
- [New Series Announcement! The Fairytale Sessions](https://cleverunicorn.com/new-series-fairytale-sessions/) - The Fairytale Sessions were born from nights battling anxiety when bedtime felt more like a war than a retreat. I sought refuge and relief through the...
- [The Fairytale Sessions is HERE!!](https://cleverunicorn.com/fairytale-sessions-ep-1/) - In case you missed last week’s teaser, the new video is up on YouTube and Spotify!! When I posted this last night, I hadn’t even thought of Daylight Savings...
- [Holy Moly, I Was On The Front Page of The Washington Post!](https://cleverunicorn.com/jaye-rochon-washington-post-anti-diet-big-food-washington-post/) - If you’d told me a year ago that I would be sharing my sordid story about binge eating, anti-diet influencers, and rapid weight gain in The WaPo the week of...
- [Redefining “The Glow-Up” — My Midlife Journey to Peace](https://cleverunicorn.com/redefining-the-glow-up/) - Today, I’m sharing my decade-long journey through accidental and intentional self-discovery — messy, profound, and sometimes revolutionary...
- [The Sweet Relief of Ultra-Processed Abstinence](https://cleverunicorn.com/the-sweet-relief-of-ultra-processed-abstinence/) - Hi, I’m Jaye, and I’m an ultra-processed food addict. "Hi, Jaye." I've been working on healing my relationship with food through diets and personal training...
- [The Deeper Magic of Regular Portfolio & Reel Updates](https://cleverunicorn.com/update-your-portfolio/) - When I worked in corporate television, one of my favorite bosses—hello, Larry R.!—not only encouraged his team of producers and editors to keep our reels...
- [Level Up! Midlife Wisdom from Video Games](https://cleverunicorn.com/midlife-wisdom-video-games/) - After growing up as a typical Gen-X video game enthusiast in the ‘80s, I picked up a PlayStation controller again in my late forties and am still playing...
- [🎬 Featured Book Trailer ✨📚✨ BEAUTIFUL VILLAIN](https://cleverunicorn.com/beautiful-villain-trailer/) - I had the pleasure of crafting the book trailer for Beautiful Villain, a dark and spicy retelling of The Great Gatsby, now with a thrilling vampire twist...
- [Dance with My Flower Faeries!](https://cleverunicorn.com/dance-with-my-flower-faeries/) - Immerse yourself in a world where magic blooms as visibly as spring, summer, and early autumn flowers. 🌸✨ Inspired by my real-life garden...
- [Featured Book Trailer: THEY'RE WATCHING YOU 📚✨](https://cleverunicorn.com/theyre-watching-you-chelsea-ichaso/) - In this world of dark academia, knowledge is power, but secrets can be deadly... I’m thrilled to share a favorite book trailer from my archives this week...
- [Dark Academia Magic: WEDNESDAY Study Hall, Op. 1](https://cleverunicorn.com/wednesday-study-hall-op-1/) - Delve into the enchanting corridors of knowledge and mystery with my latest Magic Vibes Only video, "Wednesday Study Hall Op. 1 – Nooks & Books." Inspired by...
- [Featured Book Trailer: SOMEWHERE IN THE DEEP 🌊✨🦑](https://cleverunicorn.com/somewhere-in-the-deep-book-trailer/) - As one who loves documentaries about sea creatures and all-monsters-tentacled, I was thrilled to work on this project with Sourcebooks! We went for pure...
- [Embrace the Magic of Mabon with Witchy Garden Planning!](https://cleverunicorn.com/witchy-garden-planning/) - As we celebrate balance and prepare for the cooler days ahead, why not start envisioning your spring garden now? From setting powerful intentions to choosing...
- [📚 Featured Book Trailer: HOMECOMING QUEEN 🌪️](https://cleverunicorn.com/homecoming-queen-book-trailer/) - I’m excited to feature Homecoming Queen by thriller author and Washington D.C. Insider Chad Boudreaux as my Book Trailer of the Week! With the approach of...
- [Escaping the Pyramid Scheme-Like Trap of the Internet](https://cleverunicorn.com/escaping-pyramid-scheme-internet/) - A few weeks ago, the YouTube algorithm blessed me with a video everyone in the creative, marketing, and social media space should watch. It’s called “YouTube...
- [This Documentary Built My Folk Horror Film Bucket List!](https://cleverunicorn.com/woodlands-dark-and-days-bewitched-review/) - I've been ravenous for as much folk horror as possible since I saw The Witch, and Woodlands Dark and Days Bewitched has filled my bucket until it runs over!
- [Deep Into the Forests of Folk Horror Tropes](https://cleverunicorn.com/folk-horror-tropes/) - My deep dive into #FolkHorrorFall continues on this fine Trope Tuesday. Although I'm not one to slap a label on everything—I create outside the lines—tropes...
- [The Unmothers: Book Review & Folk Horror BookTube Vlog](https://cleverunicorn.com/the-unmothers-vlog-review/) - Hello, Magical Book Nerds! ✨📚💫 I'm excited to share that I've achieved my GoodReads Challenge goal of reading one book this year! Yes, "only" one book was...
- [A Witchy, Cozy Playlist & Thanksgiving Goddess Art](https://cleverunicorn.com/a-witchy-cozy-playlist-thanksgiving-goddess-art/) - Hello, my friends! I’ve cooked up (see what I did there? 😜) a little something special for Thanksgiving: music and art to bring inspiration, gratitude, and...
- [A Very Merry Krampus 🐐✨🖤](https://cleverunicorn.com/a-very-merry-krampus-🐐✨🖤/) - Deck the halls with something sinister... Krampus is coming to town, and he’s bringing chains, birch branches, and karmic justice instead of candy canes!
- [I Wrote a Book! A Little Cozy Yule Grimoire ❄️](https://cleverunicorn.com/my-first-book-release/) - I created this little grimoire to make your winter warmer, more magical, and introspective—a hygge season grimoire, if you will. It’s also the first book...
- [🦖 ROAR-some Fun with DINOSAUR DAY! Official Book Trailer](https://cleverunicorn.com/dinosaur-day-official-book-trailer/) - I had the absolute joy of animating Luke Flowers’ vibrant illustrations for this dino-packed adventure, bringing Diana Murray’s playful rhymes to life!
- [🦁 She Took Her Book Back—And We Took It to #1](https://cleverunicorn.com/hunting-the-devil-rebrand/) - How Suanne Schafer’s Rebrand of Hunting the Devil Became a Strategic, Soulful Relaunch. | When award-winning author Suanne Schafer bought back the rights to...
- [🌊 Multi-Branded Momentum: A Strategic Author Platform in Action](https://cleverunicorn.com/author-multi-branding-case-study/) - Dale A. Jenkins, WWII historian, U.S. Navy Veteran and bestselling author of Diplomats & Admirals, had the essentials in place: a compelling book, deep...
- [❤️‍🔥 Dark Olympus Recap Trailer: So Hot, Even Hades Would Blush](https://cleverunicorn.com/dark-olympus-musewatch-series-trailer-katee-robert/) - When the one and only NYT and USA TODAY Bestselling Author Katee Robert needed a trailer to capture the intoxicating power and danger of their Dark Olympus...
- [Dark Olympus Series Trailer](https://cleverunicorn.com/dark-olympus-series-trailer/) - I was already fangirling over NYT and USA TODAY bestselling author Katee Robert's Neon Gods, and then... I get to make the official Dark Olympus trailer?
- [🔥 WICKED BEAUTY by Katee Robert | A Sinfully Stunning Trailer](https://cleverunicorn.com/wicked-beauty-katee-robert-book-trailer/) - Watch the official trailer for Katee Robert’s WICKED BEAUTY! A sizzling retelling of Helen, Achilles & Patroclus, crafted by Telly Award winner Jaye Rochon.
- [🎥 THE MISSUS by E L James: Crafting the Official Book Trailer](https://cleverunicorn.com/e-l-james-the-missus-official-book-trailer/) - Watch the official book trailer for E L James’ THE MISSUS! A cinematic take on the sequel to THE MISTER, crafted by Telly Award winner Jaye Rochon. 🎬✨
- [⚡ Bottled Lightning Meets The Witcher | A Parody Gone Viral](https://cleverunicorn.com/bottled-lightning-witcher-parody/) - A Witcher x Bottled Lightning parody that took BookTok by storm! 43K+ views (and counting), a magical zap, and a *shocking* book reveal. Watch now! ⚡📚
- [🖥️ Fantasy Author Kim Conrey’s Darkly Enchanting Website](https://cleverunicorn.com/fantasy-author-kim-conrey-web-design/) - Welcome to the darkly enchanting online world of fantasy author Kim Conrey. A stunning, custom-designed website crafted to captivate readers & fans. ✨📚💫
- [🎬 A Touch of Chaos - Scarlett St. Clair | Official Book Trailer](https://cleverunicorn.com/official-book-trailer-touch-of-chaos/) - Watch the official book trailer for Scarlett St. Clair’s A TOUCH OF CHAOS! The epic Hades x Persephone finale—dark, divine, and unforgettable. ✨
- [When Folk Horror Becomes Therapy: The Unmothers](https://cleverunicorn.com/when-folk-horror-becomes-therapy/) - Have you ever found yourself so wrapped up in a book that it feels like it’s reading you instead? That’s precisely what happened with this chapter from...
- [Reading Rush Vlog: First Attempt at YouTube & Unrealistic TBR (LOL)](https://cleverunicorn.com/reading-rush-vlog/) - This Vlog is LIT(erature)! 🔥📚
- [Vlogtober Fun - 31 Days of Halloween!](https://cleverunicorn.com/vlogtober-2019/) - How does a sconnie girl - and basic witch - spend October?
- [Magical Book Trailer: Wishes and Wellingtons](https://cleverunicorn.com/magical-book-trailer-wishes-and-wellingtons/) - A Harry Potter/Aladdin/Dickens Mashup!
- [I Quit Social Media. Did My Business Suffer?](https://cleverunicorn.com/quitting-social-media/) - I left social media for eighteen months and this is what happened: It gave me time to make my business relationships more direct and meaningful, which...
- [The Nature of Witches Official Trailer](https://cleverunicorn.com/nature-of-witches-trailer/) - When given the opportunity to create for the glorious Force of Magic that is Rachel Griffin and her new book, The Nature of Witches, I truly felt at home...
- [The Grimrose Girls Official Trailer](https://cleverunicorn.com/grimrose-girls-trailer/) - GRIMROSE GIRLS by Laura Pohl has everything I love in a twisted YA Fairytale. I've been longing for a magical dark academia project for years now, so when...
- [True Crime Story Official Trailer](https://cleverunicorn.com/true-crime-story-trailer/) - When Sourcebooks approached me to work on the book trailer for #1 International Bestselling Author Joseph Knox's True Crime Story, I was more than ready to...
- [Fifty Shades of Grey Box Set Trailer](https://cleverunicorn.com/50-shades-box-set-trailer/) - I'm beyond excited to see the new official trailer I created for Bloom Books and E.L. James taking social media by storm! This sexy Fifty Shades collection...
- [5 Big Mistakes I Made as a Baby YouTuber](https://cleverunicorn.com/five-baby-youtuber-mistakes/) - Being a new YouTuber is messy. And hard. And fun. And baffling. Here are five ways I've messed up so far... and how I plan to fix them.
- [King of Battle and Blood Official Trailer](https://cleverunicorn.com/king-of-battle-and-blood-trailer/) - When I can create on the darkly magical side, I'm in my happy place. Enter Scarlett St. Claire and her hot, witchy, vampire-dominated King of Battle and Blood
- [Why I Torched My YouTube Channel](https://cleverunicorn.com/why-i-torched-my-youtube-channel/) - I’m about to tell you a story about a video editor who won multiple Telly, Davey and Pixie Awards over the years for her work — but she’s failing at YouTube....
- [My Best Halloween Book Trailers](https://cleverunicorn.com/halloween-book-trailer-marathon/) - It's time to ring in this most hallowed holiday with my witchiest, most spine-tingling and darkly magical book trailers, starting with the most recent...
- [Neon Beginnings & New Directions...](https://cleverunicorn.com/2023-fall-launch/) - Neon is my love language.

## Pages

- [🎬 Award-Winning Visual Storytelling & Digital Branding](https://cleverunicorn.com/) - Telly, Davey & Pixie Award-winning video production, epic websites, and digital branding for authors, artists, musicians & content creators. Let's create magic!
- [💰 My Pricing | Premium Branding & Creative Services](https://cleverunicorn.com/services-pricing/) - See Clever Unicorn’s 2025 pricing for author websites, book trailers, branding, & content creation. Award-winning design & marketing for creative professionals.
- [💡 Creative Services | Branding, Web Design & Content Magic](https://cleverunicorn.com/creative-services/) - Award-winning branding, web design, book trailers & content creation for authors, artists & creatives. Elevate your brand with Clever Unicorn.
- [🎭 About Jaye Rochon | Award-Winning Creator & Brand Alchemist](https://cleverunicorn.com/about-jaye/) - Telly Award-winning creator, musician & digital alchemist. 30+ years in entertainment, branding & design. See my career highlights & creative journey.
- [📩 Contact Jaye Rochon | Let’s Create Something Magical!](https://cleverunicorn.com/contact/) - Let’s connect! Reach out to chat, collaborate, or start your next creative project. Contact Jaye Rochon to bring your vision to life!
- [📚 Books by Jaye Rochon | Magical Reads & Cozy Grimoires](https://cleverunicorn.com/jaye-rochon-books/) - Discover the magical books of Jaye Rochon—#1 bestselling fairytale author of Lunaria the Crone Hare. Cozy reads, enchanted tales, and seasonal stories that...
- [🎨 See Jaye Work...](https://cleverunicorn.com/portfolio/) - Explore my award-winning portfolio of book trailers, branding, websites & merch design for authors, artists & creatives. Let’s create something magical!
- [✍🏻 See Jaye Write](https://cleverunicorn.com/blog/) - This is where I scribble about publishing and branding, strategies and storytelling, and art. Sharing my notes and my heart, hoping to spark YOUR creativity! ✨
- [📬 Join My Newsletter | Sneak Peeks, Giveaways & More!](https://cleverunicorn.com/newsletter-signup/) - Sign up for exclusive content, sneak peeks, giveaways & more! Join my Substack newsletter for insider access & subscriber-only perks. Let’s connect!
- [50 Shades of Jaye: My Passion Projects](https://cleverunicorn.com/50-shades-of-jaye/) - Welcome to my passion project portal! (How’s that for alliteration)? 🤓 Keep scrolling below for the latest from my various platforms, or click...
- [Clever Unicorn's Website Portfolio](https://cleverunicorn.com/website-portfolio/) - Stunning, unique websites for authors and creative professionals, created with magic by Jaye of Clever Unicorn! Scroll below to browse the portfolio... 🦄🕸️
- [Privacy Policy](https://cleverunicorn.com/privacy-policy/) - Clever Unicorn's Privacy Policy. Simple, straightforward, no shenanigans!
- [Privacy Policy Data Access Request](https://cleverunicorn.com/data-access-request/) - [wpgdprc_access_request_form]

## Categories

- [Insights & Ideas](https://cleverunicorn.com/category/updates/) - Scribblings and musings about whatever is on my mind and heart!
- [Creative Work](https://cleverunicorn.com/category/portfolio/) - My portfolio of website designs, book trailers, content creation videos, brand marketing, and more!
- [Featured Work](https://cleverunicorn.com/category/trending/) - Personal best articles, projects & portfolio work.

## Tags

- [Book Trailers](https://cleverunicorn.com/tag/book-trailers/) - A Clever Unicorn book trailer portfolio.
- [Content Creation & Marketing](https://cleverunicorn.com/tag/content-creation-marketing/) - Social media campaigns, content creation, and digital marketing portfolio.
- [Pop Culture & Entertainment](https://cleverunicorn.com/tag/pop-culture-entertainment/) - Reviews, views, and news from an Entertainment Industry insider.
- [Merch & e-Commerce](https://cleverunicorn.com/tag/merch-e-commerce/) - A Clever Unicorn merch design and e-Commerce branding portfolio.
- [From My Substack](https://cleverunicorn.com/tag/substack/) - Just sharing my Substack articles here on The Unicorn!
- [Business & Creative Strategy](https://cleverunicorn.com/tag/business-creative-strategy/) - My thoughts on the state of the creative industry and working as an artist.
- [BookTok](https://cleverunicorn.com/tag/booktok/)
- [Bloom Books](https://cleverunicorn.com/tag/bloom-books/)
- [E L James](https://cleverunicorn.com/tag/e-l-james/)
- [Katee Robert](https://cleverunicorn.com/tag/katee-robert/)
- [Scarlett St. Clair](https://cleverunicorn.com/tag/scarlett-st-clair/)
- [Website Design](https://cleverunicorn.com/tag/website-design/)
- [Author Branding](https://cleverunicorn.com/tag/author-branding/)
- [Email Marketing](https://cleverunicorn.com/tag/email-marketing/)
- [Fantasy Authors](https://cleverunicorn.com/tag/fantasy-authors/)
- [Social Media](https://cleverunicorn.com/tag/social-media/)
- [Thriller Authors](https://cleverunicorn.com/tag/thriller-authors/)
- [Spicy Romance](https://cleverunicorn.com/tag/spicy-romance/)
- [Romance](https://cleverunicorn.com/tag/romance/)
- [Romantasy](https://cleverunicorn.com/tag/romantasy/)
- [Sourcebooks](https://cleverunicorn.com/tag/sourcebooks/)
- [Children's Books](https://cleverunicorn.com/tag/childrens-books/)
- [My Books](https://cleverunicorn.com/tag/my-books/)
- [Folklore](https://cleverunicorn.com/tag/folklore/)
- [Fairytales](https://cleverunicorn.com/tag/fairytales/)
- [Dark Olympus](https://cleverunicorn.com/tag/dark-olympus/) - Work I’ve done for Katee Roberts’ Dark Olympus Series.
- [Cover Design](https://cleverunicorn.com/tag/cover-design/)
- [Rebranding](https://cleverunicorn.com/tag/rebranding/)
- [Bestselling Marketing](https://cleverunicorn.com/tag/bestselling-marketing/)
- [Historical Women's Fiction](https://cleverunicorn.com/tag/historical-womens-fiction/)
- [True Crime](https://cleverunicorn.com/tag/true-crime/)
- [Memoir](https://cleverunicorn.com/tag/memoir/)
- [Horror](https://cleverunicorn.com/tag/horror/)
- [Folk Horror](https://cleverunicorn.com/tag/folk-horror/)
- [Books I'm Reading](https://cleverunicorn.com/tag/books-im-reading/)