Hi, I’m Jaye!

Mother of unicorns and cats. Artsy, book-loving Packers fan. Collector of vinyl records, proud Gen-X gamer. A little bit witchy, always whimsical. Disney fangirl, Gothic horror nerd, believer in faeries.

With over 30 years in the international entertainment industry, I’ve earned Telly, Davey, and Pixie Awards for my video work. My trailers, title sequences, and commercials have aired in over 100 million homes worldwide.

Keep scrolling below for my CV and career highlights… 🦄👇🏻

The Clever Unicorn LLC Origin Story


I left my corporate TV career to become a creative services #UnicornBoss. Along with video production, I create custom websites, cover art, branding packages, and strategic social marketing campaigns.

My first and forever love is music and the performing arts. I’ve sung in operas and musicals and performed in plays. As a classically trained vocalist, I’ve contributed my voice and songwriting to film scores.

Humble Brags

  • Featured on the front page of The Washington Post (print and digital) in a Big Food exposé (as part of my @JayeWeighsIn Platform). The story was the most-read article of the day.
  • I’ve been the go-to book trailer editor for global phenomenon E L James (Fifty Shades of Grey) for the last three years.
  • Designed signage, campaign print materials and served as a marketing adviser to local mayoral candidate Doug Diny, now Wausau’s elected mayor.
  • The book cover and interior formatting rebrand I designed and managed for author Suanne Schafer’s novel, Hunting the Devil, became a #1 Amazon bestselling book.
  • My book trailer for the fantastical Ellen Datlow and her creeptastic anthology, The Doll Collection, premiered on the big screen in George R.R. Martin’s Jean Cocteau Cinema.
  • Credited as NiNi of the gothic, industrial music duo Corvo, I wrote and sang the theme song (entitled “Home”) for Rachel Caine’s #1 Internationally Bestselling Morganville Vampires Series. I also edited and animated the book trailer.
  • You can hear my singing voice in the soundtrack of the SyFy original Red Clover (premiering as Leprechaun’s Revenge), which captivated three million viewers on debut night. The movie went on to air globally on various horror networks and has a cult following as a fun horror B-movie. I also animated the opening Irish limerick sequence (you’ll know it when you see it) and the opening titles sequence.
  • I also sang in the acclaimed Daywalt Horror web series Camera Obscura, which featured Academy Award-winner Jack Klugman’s last role in his stellar, iconic acting career.


CleverUnicorn.com: Where Life is Magic and Geekery



With a background in international TV and film that transitioned into publishing, I’m a hybrid creator of book marketing with “big studio” sensibilities.

My main services include video production, website design, digital/print design, content creation, social media management, and brand marketing.

Current clients include Sourcebooks, Bloom Books, and many more bestselling, award-winning, trad-pub, and indie authors, as featured in my digital portfolios.

My independent projects have aired on SYFY Network, KTLA (during The Vampire Diaries), KBCW (during Supernatural), AMC (during Breaking Bad and The Walking Dead), and Amazon Prime Streaming.

Notable past clients and collaborators include Daywalt Horror, TOR Books and the book community’s beloved, publishing powerhouse, Rachel Caine  (may she Rest In Paradise).

I’ve been W-ing-FH before WFH was cool! 🙌🏻💃🏻 My small business has been creating magic since 2008, and counting…

TV GUIDE / LIONSGATE - 1993 - 2008


Writer, producer, and line editor of on-air promotions, show opens, special event videos, and sponsored videos.

Directed holiday on-air graphic design packages and special content. Produced awards show on-air promos and multi-million dollar ad sales sponsored content.

Voice over talent for the flagship entertainment fashion show Look-A-Like on-air promos.

Worked directly with national ad sales teams from networks such as FX, TBS, TNT, FOX, The Academy of Motion Picture Arts & Sciences, and The Academy of Television Arts & Sciences.

CleverUnicorn.com: Where Life is Magic and Geekery

KOKI FOX 23 / KTFO UPN 41 - 1991 - 1993


Handled all department communications from FOX Network headquarters before email—received and distributed PAPER notifications to various departments. Ensured accurate channeling to avoid on-air black holes and lost revenue. 😱

Managed the trafficking and strategic placement of on-air promos and PSAs in TV shows. Lead producer of all network promotions.

Assisted marketing department at local radio drives and TV events.

Maintained the marketing library—creating most ads from PRINT materials sent by network/movie studios in physical press kits!

Ah, the days of “retro TV marketing.” 😂

50 Shades of Jaye

This is where you can catch up with all of my various personal projects (including lots of YouTube content), as well as featured client projects. I hope you enjoy my scribblings and work! 🤓

The Deeper Magic of Regular Portfolio & Reel Updates

When I worked in corporate television, one of my favorite bosses—hello, Larry R.!—not only encouraged his team of producers and editors to keep our reels updated, but he would tell us to block out time on the job to get them edited. "At least once a month," he would...

The Sweet Relief of Ultra-Processed Abstinence

Hi, I’m Jaye, and I’m an ultra-processed food addict. "Hi, Jaye." I've been working on healing my relationship with food through diets, personal training, therapy, and even going to Overeaters Anonymous. I thought a 12-step approach would be most effective because it...

Redefining “The Glow-Up” — My Midlife Journey to Peace

Imagine a world where self-transformation isn’t just a product but a lived, deeply felt experience. Today, I’m sharing my decade-long journey through accidental and intentional self-discovery — messy, profound, and sometimes revolutionary. If you, like me, are weary...