My deep dive into #FolkHorrorFall continues on this magnificent October Trope Tuesday. Although I’m not one to slap a label on everything—I create outside the lines—tropes play an essential role in genre art, especially in storytelling, whether on-screen or...
I’ve been ravenous for as much folk horror as possible since I saw The Witch and Woodlands Dark and Days Bewitched has filled my bucket until it runs over! Join me for a movie trailer reaction, an honest review of the doc, and more plans to bring folk horror to...
A few weeks ago, the YouTube algorithm blessed me with a video everyone in the creative, marketing, and social media space should watch. It’s called “YouTube Has a Pyramid Scheme Problem,” and I’ll embed it below (at the bottom of this post) so you can give it a...
I’m excited to feature Homecoming Queen by thriller author and Washington D.C. Insider Chad Boudreaux as my Book Trailer of the Week! With a hurricane on the horizon, political corruption, dark secrets, and a mystical twist, this atmospheric thriller could not be a...
As we celebrate balance and prepare for the cooler days ahead, why not start envisioning your spring garden now? From setting powerful intentions to choosing enchanting flora, discover how planting seeds this season can bring renewal and hope through the darker...
As one who loves documentaries about sea creatures and all-monsters-tentacled, I was thrilled to work on this book trailer with Sourcebooks! We went for pure vibes with Somewhere in the Deep by Tanvi Berwah—a South Asian-inspired YA fantasy that’ll keep you on the...
Delve into the enchanting corridors of knowledge and mystery with our new video, “Wednesday Study Hall Op. 1 – Nooks & Books.” Inspired by the enigmatic Wednesday Addams from the iconic Addams Family series, this video is a tribute to all the...
In this world of dark academia, knowledge is power, but secrets can be deadly… I’m thrilled to share a favorite book trailer from my archives this week. They’re Watching You, by Chelsea Ichaso, is a dark academia YA thriller perfect for the September air....
A Midsummer Night’s Faerie Garden is Here! 🧚🏻♀️✨🌸 Recently, on my Substack, I shared a sneak preview of a visual story I’ve been working on since April, and today, I’m so excited to reveal the full fairytale! 🧚🏻✨🧚🏽♀️ A Midsummer Night’s Faerie Garden is now...
I had the pleasure of crafting the book trailer for Beautiful Villain, a dark and spicy retelling of The Great Gatsby, now with a thrilling vampire twist. Presented by Sourcebooks Casablanca, this trailer captures the essence of forbidden love and immortal stakes....
After growing up as a typical Gen-X video game enthusiast in the ‘80s, I picked up a PlayStation controller again in my late forties and am still playing strong in my early fifties. Interestingly, I discovered that the Atari 2600—the console that first sparked my love...
When I worked in corporate television, one of my favorite bosses—hello, Larry!—not only encouraged his team of producers and editors to keep our reels updated, but he would tell us to block out time on the job to get them edited. “At least once a month,”...
Hi, I’m Jaye, and I’m an ultra-processed food addict. “Hi, Jaye.” I’ve been working on healing my relationship with food through diets, personal training, therapy, and even going to Overeaters Anonymous. I thought a 12-step approach would be most...
Imagine a world where self-transformation isn’t just a product but a lived, deeply felt experience. Today, I’m sharing my decade-long journey through accidental and intentional self-discovery — messy, profound, and sometimes revolutionary. If you, like me, are weary...
And there’s even more to my health story… Disclaimer: I discuss food, weight, intentional weight loss, and my experience with anti-diet culture in this post. I fully believe in body autonomy—your body, your choice. I am a morbidly obese woman on an...
In case you missed last week’s teaser, the new video is up on YouTube and Spotify!! When I posted this last night, I hadn’t even thought of Daylight Savings Time, but what a great week for a sleep story! Enjoy! With Love & Magic, ~Jaye Watch the Video on YouTube...
