Business & Creative Strategy ‣ Clever Unicorn

🌊 Multi-Branded Momentum: A Strategic Author Platform in Action

Dale A. Jenkins, WWII historian, U.S. Navy Veteran and bestselling author of Diplomats & Admirals, had the...

How Suanne Schafer’s Rebrand of Hunting the Devil Became a Strategic, Soulful Relaunch When award-winning author...

Merry Meet and Happy Witchmas! I hope your holiday season has been magical and full of joy, however you celebrate it....

Deck the halls with something sinister... Krampus is coming to town, and he’s bringing chains, birch branches, and...

My deep dive into #FolkHorrorFall continues on this magnificent October Trope Tuesday. Although I'm not one to slap a...

I've been ravenous for as much folk horror as possible since I saw The Witch and Woodlands Dark and Days Bewitched has...

A few weeks ago, the YouTube algorithm blessed me with a video everyone in the creative, marketing, and social media...

As we celebrate balance and prepare for the cooler days ahead, why not start envisioning your spring garden now? From...

After growing up as a typical Gen-X video game enthusiast in the ‘80s, I picked up a PlayStation controller again in...

When I worked in corporate television, one of my favorite bosses—hello, Larry!—not only encouraged his team of...

Hi, I’m Jaye, and I’m an ultra-processed food addict. "Hi, Jaye." I've been working on healing my relationship with...

Imagine a world where self-transformation isn’t just a product but a lived, deeply felt experience. Today, I’m sharing...