CleverUnicorn.com: Where Life is Magic and Geekery

50 Shades of Jaye

Welcome to my passion project portal! (How’s that for alliteration)? 🤓

Keep scrolling below for the latest from my most-recurring 50 Shades of Jaye topics, or click the icons to the right for more!

The common threads that bind these topics are art, whimsy, writing, deep thinking, and self-expression. I hope you enjoy this magic carpet ride through my creative life! Remember that U R Magic! ~J. ✨🦄✨

Clever Unicorn: U R Magic. Always Be Creating!

CREATE

Magic Vibes Only: Embrace the Enchantment through Fairytales, Folklore and Beyond...

ENCHANT

Girl Unf*cked: Live Deliciously.

THINK

Jaye Weighs In: Finding My Fit After 50.

MOVE

GENXQT: Gamifying My Midlife.

PLAY

Meet Jaye Rochon!

JAYE

Clever Unicorn

✨🦄✨

This is where I scribble and share updates on my small business, Clever Unicorn LLC, my latest client projects, random thoughts about book marketing, the entertainment industry, and what inspires me creatively.

Escaping the Pyramid Scheme-Like Trap of the Internet

A few weeks ago, the YouTube algorithm blessed me with a video everyone in the creative, marketing, and social media space should watch. It’s called “YouTube Has a Pyramid Scheme Problem,” and I’ll embed it below (at the bottom of this post) so you can give it a...

📚 Featured Book Trailer: HOMECOMING QUEEN 🌪️

I’m excited to feature Homecoming Queen by thriller author and Washington D.C. Insider Chad Boudreaux as my Book Trailer of the Week! With a hurricane on the horizon, political corruption, dark secrets, and a mystical twist, this atmospheric thriller could not be a...

Featured Book Trailer: SOMEWHERE IN THE DEEP 🌊✨🦑

As one who loves documentaries about sea creatures and all-monsters-tentacled, I was thrilled to work on this book trailer with Sourcebooks! We went for pure vibes with Somewhere in the Deep by Tanvi Berwah—a South Asian-inspired YA fantasy that’ll keep you on the...

Featured Book Trailer: THEY’RE WATCHING YOU 📚✨

In this world of dark academia, knowledge is power, but secrets can be deadly... I’m thrilled to share a favorite book trailer from my archives this week. They're Watching You, by Chelsea Ichaso, is a dark academia YA thriller perfect for the September air. Nothing...

🎬 Featured Book Trailer ✨📚✨ BEAUTIFUL VILLAIN

I had the pleasure of crafting the book trailer for Beautiful Villain, a dark and spicy retelling of The Great Gatsby, now with a thrilling vampire twist. Presented by Sourcebooks Casablanca, this trailer captures the essence of forbidden love and immortal stakes....

The Sweet Relief of Ultra-Processed Abstinence

Hi, I’m Jaye, and I’m an ultra-processed food addict. "Hi, Jaye." I've been working on healing my relationship with food through diets, personal training, therapy, and even going to Overeaters Anonymous. I thought a 12-step approach would be most effective because it...

Holy Moly, I Was On The Front Page of The Washington Post!

And there's even more to my health story... Disclaimer: I discuss food, weight, intentional weight loss, and my experience with anti-diet culture in this post. I fully believe in body autonomy—your body, your choice. I am a morbidly obese woman on an intentional...

Finding My Fit: Midlife After Fat Activism

Is there room on the Internet for another personal health and wellness journey? You know what, I think there is! Obesity is destroying more and more lives every single day. Reversing this global epidemic begins with me and with you. While movements like “Healthy At...
CleverUnicorn.com: Where Life is Magic and Geekery

Jaye Weighs In

🥗😈🏋🏻‍♀️

This is where I “weigh in” on health and wellness topics, as well as the occasional internet trash fire from toxic fat activists, LOLcows, and cringe-y diet and fitness influencers. Formerly my weight loss journey content, Jaye Weighs In is now more about commentary than documenting weight loss. I’m still working on my health and fitness, but I’m reigning in how much I share about it online. 

CleverUnicorn.com: Where Life is Magic and Geekery

GENXQT

🤓🎮🕹️

This is where I wax nostalgic about being a Gen-Xer, play video games, talk about nerdy shite, and dote on my expanding vinyl collection. 

Level Up! Midlife Wisdom from Video Games

After growing up as a typical Gen-X video game enthusiast in the ‘80s, I picked up a PlayStation controller again in my late forties and am still playing strong in my early fifties. Interestingly, I discovered that the Atari 2600—the console that first sparked my love...

A Witchy, Cozy Playlist & Thanksgiving Goddess Art

Hello, my friends! I’ve cooked up (see what I did there? 😜) a little something special for Thanksgiving: music and art to bring inspiration, gratitude, and a touch of magic to your day. Whether you’re celebrating the holiday or simply enjoying a cozy moment, I hope...

When Folk Horror Becomes Therapy: The Unmothers

Content Warning: This excerpt contains strong language about sexual situations. https://youtu.be/193f3aLDsiM Have you ever found yourself so wrapped up in a book that it feels like it’s reading you instead? That’s precisely what happened with this chapter from The...

Deep Into the Forests of Folk Horror Tropes

My deep dive into #FolkHorrorFall continues on this magnificent October Trope Tuesday. Although I'm not one to slap a label on everything—I create outside the lines—tropes play an essential role in genre art, especially in storytelling, whether on-screen or between...

This Documentary Built My Folk Horror Film Bucket List!

I've been ravenous for as much folk horror as possible since I saw The Witch and Woodlands Dark and Days Bewitched has filled my bucket until it runs over! Join me for a movie trailer reaction, an honest review of the doc, and more plans to bring folk horror to my new...

Embrace the Magic of Mabon with Witchy Garden Planning!

As we celebrate balance and prepare for the cooler days ahead, why not start envisioning your spring garden now? From setting powerful intentions to choosing enchanting flora, discover how planting seeds this season can bring renewal and hope through the darker...

Magic Vibes Only

Embrace the enchantment with fairytales, folklore, and beyond…

From witches in henges to faeries in hedges, this project is dedicated to creating and curating magical vibes for grownups who still believe in fairytales. 💖✨🌙

CleverUnicorn.com: Where Life is Magic and Geekery

Girl Unf*cked

🍎🐍🖤

Just a girl, her writing, her art therapy, and her quest for a life lived with more intention, less consumption, and free of brainwashing. 

Redefining “The Glow-Up” — My Midlife Journey to Peace

Imagine a world where self-transformation isn’t just a product but a lived, deeply felt experience. Today, I’m sharing my decade-long journey through accidental and intentional self-discovery — messy, profound, and sometimes revolutionary. If you, like me, are weary...

The Girl Unf*cked Podcast: Episode 2

My podcast kicked off this art therapy project in 2023 with a declaration: “Hi, I’m Jaye, and I am here to unf*ck myself.”  Then… I disappeared. What can I say? Life happens. And 2023 decided to have its share of medical situations come up, from a serious knee injury...

Manifesto of a Codependent No More

I am not here to “fix” you… anymore. I’m not here to deeply search your expression for clues to the mystery of what I need to be today to fulfill your needs or soothe your moods. This lifelong anticipation goes far beyond being a supportive friend, relative, or...