
Clever Unicorn
Telly Award-Winning Storytelling
Looks matter, but people will always remember how you make them feel. With a signature blend of boutique sparkle and big-studio experience, I will make your brand impossible to ignore.




Who Is Clever Unicorn?
Jaye Rochon is…
A cinematic brand builder, creative director, and content systems architect. A Gen-X analog soul in a digital world.
Ethos & Mantras
- Show, donβt tell.
- Murder more of your creative darlings than you think you should.
- Pull, donβt push.
- Feeling stuck? Rest. Clarity is the open space where your dancing star is born. (IYKYK π)
- Faeries are pollinators.
COMPANY & CLIENT NICKNAMES
Resident Goth, Marketing Witch, Creative Unicorn

THE LATEST
Projects & Launches
Featured Book Trailer: SOMEWHERE IN THE DEEP πβ¨π¦
As one who loves documentaries about sea creatures and all-monsters-tentacled, I was thrilled to work on this book...
Featured Book Trailer: THEY’RE WATCHING YOU πβ¨
In this world of dark academia, knowledge is power, but secrets can be deadly... Iβm thrilled to share a favorite book...
π¬ Featured Book Trailer β¨πβ¨ BEAUTIFUL VILLAIN
I had the pleasure of crafting the book trailer for Beautiful Villain, a dark and spicy retelling of The Great Gatsby,...

Book Trailer of the Week: FAIR ROSALINE
Now that I have shown you my darkest book trailer projects in a Clever Unicorn spooky season relaunch, I've decided to...

My Best Halloween Book Trailers
Happy Samhain, you magical creatures! It's time to ring in this most hallowed holiday with my witchiest, most...

Neon Beginnings & New Directions…
After two eternal years, it's so exciting to finish my own website rebranding, launch it a little earlier than I'd...


Clever
Unicorn
