Dale A. Jenkins, WWII historian, U.S. Navy Veteran and bestselling author of Diplomats & Admirals, had the essentials in place: a compelling book, deep expertise, and a thoughtful online presence. But he needed consistent, strategic marketing to cut through the digital noise and connect with a wider audience.
🖥️ Website & Blog: A Strategic Refresh
We began with a full website revamp, ensuring his digital home reflected his credibility, clarity, and unique historical voice. From there, we developed a sustainable blog strategy that aligned with key national moments, like Memorial Day, Flag Day, and the anniversary of the Battle of Midway.
This blog content became the foundation for social posts, email outreach, and ad copy—creating a cohesive platform that told Dale’s story across every channel. We also worked together on his book trailer, which, two years later, is still being utilized on social media to draw in new followers.
👆🏻🎞️ 71K Views… and Counting!
📣 Social Media Strategy That Works
We brought Dale’s content to life on Facebook and Instagram, connecting his message to history lovers, veterans, researchers, and readers who care about diplomacy, leadership, and legacy.
What started as a few simple Facebook posts quickly evolved into a strategic Memorial Day to Midway campaign—one that tied blog content to boosted posts and visually engaging reels.
📊 Facebook Results (Last 90 Days)
- +40.2% content interactions (12,490 total)
- +30.9% reach (121,223 total reach)
- +706.5% page visits (1,250 total)
- +333.3% link clicks (104)
- +7.8K% growth in followers (473 total)
- 186,945 total post views
This growth wasn’t viral—it was strategic, intentional, and sustainable. Every post, ad, and blog link worked together to build a stronger connection with Dale’s target audience.
📸 Instagram Results (Last 90 Days)
- +1.3K% follower growth (181 total)
- +436.9% increase in views (5,525)
- +2.2K% increase in link clicks (46)
- +1.0K% reach growth (3,815)
- +37.7% profile visits (73)
With a consistent visual brand and thoughtful content repurposing from his blog, Dale’s IG saw rapid momentum—proof that smaller accounts can convert when messaging is aligned.
- Engagement That Matters
- Expanded Reach, Real Impact
- From Scroll to Site
- Meaningful Follower Growth
- Driving Curiosity
- Trailer Longevity in Action
🧠 What This Means for Authors
No ethical marketing manager or creative services director can guarantee book sales—so please beware of anyone who promises they can! But with a strategy rooted in consistency, clarity, and connection, Dale has shared that his book sales are on the rise—even during a period where much of the publishing industry is seeing a downturn.
That’s the power of sustained visibility. Of building an author brand that reflects your voice and resonates with the right audience.
📬 Want to bring your book to life online?
I build platforms, campaigns, and stories that connect.
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