A few weeks ago, the YouTube algorithm blessed me with a video everyone in the creative, marketing, and social media space should watch. It’s called “YouTube Has a Pyramid Scheme Problem,” and I’ll embed it below (at the bottom of this post) so you can give it a...
I’m excited to feature Homecoming Queen by thriller author and Washington D.C. Insider Chad Boudreaux as my Book Trailer of the Week! With a hurricane on the horizon, political corruption, dark secrets, and a mystical twist, this atmospheric thriller could not be a...
As one who loves documentaries about sea creatures and all-monsters-tentacled, I was thrilled to work on this book trailer with Sourcebooks! We went for pure vibes with Somewhere in the Deep by Tanvi Berwah—a South Asian-inspired YA fantasy that’ll keep you on the...
In this world of dark academia, knowledge is power, but secrets can be deadly… I’m thrilled to share a favorite book trailer from my archives this week. They’re Watching You, by Chelsea Ichaso, is a dark academia YA thriller perfect for the September air....
I had the pleasure of crafting the book trailer for Beautiful Villain, a dark and spicy retelling of The Great Gatsby, now with a thrilling vampire twist. Presented by Sourcebooks Casablanca, this trailer captures the essence of forbidden love and immortal stakes....
When I worked in corporate television, one of my favorite bosses—hello, Larry!—not only encouraged his team of producers and editors to keep our reels updated, but he would tell us to block out time on the job to get them edited. “At least once a month,”...
Are you less than a passionate reader if you “only” read one book this year? Let’s unpack the joys and challenges of reading, #booktok, haul culture, and staying true to yourself in a performative, social media-driven world. The Life of a Gen-X...
Between the terrible rebranding of Twitter to cults like NXIVM and ConneXions, it seemed like the letter X was doomed. Then came A24 to redeem this cursed letter into an X that marked the spot. Official Synopsis In 1979, a group of young filmmakers set out to make an...
Now that I have shown you my darkest book trailer projects in a Clever Unicorn spooky season relaunch, I’ve decided to start featuring one book trailer a week here on this blog because why not? 😉 I’m always in the mood for a good, twisty retelling, and...
Happy Samhain, you magical creatures! It’s time to ring in this most hallowed holiday with my witchiest, most spine-tingling, and darkly magical book trailers, starting with the most recent projects fresh out of the editing bat cave and ending with a music video...
After two eternal years, it’s so exciting to finish my own website rebranding, launch it a little earlier than I’d planned, and love it as much as I love my client websites! 😁 I had wanted to make it official for the start of my favorite month, October,...
This is the continuing story of a YouTube Channel that’s gone to the dogs. This article first appeared on my Medium blog. Enjoy! 🥰 I’m about to tell you a story about a video editor who won multiple Telly, Davey and Pixie Awards over the years for her work — but...
If you follow me on social media, you will quickly learn that… I’m a bit of a witch. In fact, I identify as one. When I have the opportunity to create on the darkly magical side, I’m in my happy place. This project was no exception; it was as close to being a...
Being a new YouTuber is messy. And hard. And fun. And baffling. Here are five ways I’ve messed up so far… and how I plan to fix them. 1: Perfectionism. I’ve been so obsessed with doing my videos in a certain (unsustainable) way, it’s got me...
I’m beyond excited to see the official trailer I created for Bloom Books and E.L. James taking social media by storm this week! 🙃😅 This sexy Fifty Shades collection of books and art cards comes out 11.16.20, and I think you’re gonna love what you see!...
Something happened to me in 2020. I watched I’ll Be Gone in the Dark on HBO Max… and promptly got hooked on the genre of true crime. When Sourcebooks approached me to work on the book trailer for #1 International Bestselling Author Joseph Knox’s True...
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